No need to pull a sword from stone! In partnership with various theaters across the globe, Warner Bros. Pictures will crown lucky film fans “King (or Queen) for a Day,” giving them an opportunity to see Guy Ritchie’s gritty, modern take on the legendary tale in “King Arthur: Legend of the Sword” — for free! — and well in advance of its May 12 release date.
In North America: Moviegoers will just need to click a special link in order to take their place among the first fans to see the film. Admission is on a first-come, first-served, while-supplies-last basis.
In the US: Starting today, those who are the quickest to click will not only win two free tickets to an advance screening of the movie at one of 150 select AMC Theatres nationwide, they will also be given gifts fit for a movie king, including a limited edition “King Arthur: Legend of the Sword” hat and a special poster created by acclaimed artist Shepard Fairey. Click AMCKingForADay.com to find a participating AMC theater and to win admission. Screenings at all AMC locations will take place on Thursday, April 27th, at 7:00 PM local time.
In Canada: Fans can start clicking on https://www.landmarkcinemas.com/king-for-a-day-screening/ today to win their tickets and be gifted with the limited edition hat and Shepard Fairey poster inspired by the film. Participating locations will include select theatres in Calgary (Landmark Cinemas 16 Country Hills); Edmonton (Landmark Cinemas 9 City Centre); Vancouver (Landmark Cinemas 12 Guildford Surrey); Winnipeg (Landmark Cinemas 8 Grant Park); Victoria (Landmark Cinemas 4 University Heights); and Kelowna (Landmark Cinemas Grand 10). All screenings will take place on Thursday, April 27, at 7:00 PM local time.
Internationally: Fans in more than 20 markets, including China, South Korea, UK, Russia, and Mexico, can also be dubbed “King for a Day” and among the first to see the film at early screenings in their cities, in partnership with local exhibitors.
Acclaimed filmmaker Guy Ritchie brings his dynamic style to the epic fantasy action adventure “King Arthur: Legend of the Sword,” from Warner Bros. Pictures and Village Roadshow Pictures. Starring Charlie Hunnam in the title role, the film is an iconoclastic take on the classic Excalibur myth, tracing Arthur’s journey from the streets to the throne.
When the child Arthur’s father is murdered, Vortigern (Jude Law), Arthur’s uncle, seizes the crown. Robbed of his birthright and with no idea who he truly is, Arthur comes up the hard way in the back alleys of the city. But once he pulls the sword from the stone, his life is turned upside down and he is forced to acknowledge his true legacy…whether he likes it or not.
In theaters May 12th
