Today, Lionsgate launched “The Divergent Series: Insurgent” Virtual Reality (VR) experience ‘SHATTER REALITY’ across all platforms, including Samsung Milk VR, Android and IOS devices.
The Android and IOS application, designed by award-winning animation studio Reel FX, features the groundbreaking SHATTER REALITY VR experience currently on tour presented by Samsung and a one-of-a-kind “virtual theater,” inspired by the film’s “Erudite Lab” as a way for viewers to experience a special, stereoscopic 3D scene from the movie. The launch comes as a culmination to the ‘Erudite Mainframe’ website experience; an interactive online feature that allows users to explore the Faction society structure that is the foundation for the film’s world, and enter the tyrannical Jeanine Matthews’ secretive ‘simulation lab’ in the Erudite HQ building.
“Insurgent” is the first major motion picture to use Google Cardboard and let fans enjoy virtual reality experiences on their smartphones. Today only, audiences that purchase tickets to Insurgent on Fandango are guaranteed an “Insurgent” branded Cardboard as a gift with purchase.
Lionsgate has also partnered with IMAX and REGAL Cinemas exclusively to distribute “Insurgent” Google cardboards in all Regal IMAX Theatres starting Thursday, March 19th while supplies last.
“Insurgent – Shatter Reality” is available on Samsung’s Gear VR powered by Oculus and the Galaxy Note 4, via the Samsung Milk VR platform and in an exclusive 4D experience touring through New York, Chicago, Los Angeles, Austin and San Francisco, prior to going live across all platforms and app stores. Fans will also be able to view the experience on Samsung Gear VR during the March 7-8 weekend at select Best Buy stores across the U.S. In the experience, users take the role of “Divergent” members of society in the film, who are captured by Jeanine Matthews (Kate Winslet) and are subjected to a series of mental “simulations” to determine the full extent of their divergence — transporting them to fearscapes from a crumbling Chicago skyscraper to a fast-approaching locomotive.
For more information please visit: http://insur.gent/VR
