Paramount Home Media Distribution today unveiled a free augmented reality experience for iOS app users, coinciding with the release of “Transformers: The Last Knight” on 4K Ultra HD. Created by Viacom’s VR team Viacom NEXT using Apple ARKit technology, the app incorporates content from the latest film in the blockbuster series, “Transformers: The Last Knight.”
The app overlays 3D graphics onto a user’s surrounding physical space, designed as the virtual junkyard of protagonist Cade Yeager as seen in “Transformers: The Last Knight.” Players control the actions of BUMBLEBEE, directing his movement while hitting, blowing up and interacting with various objects, which can be added to expand the interactive environment.
“This augmented reality experience gives fans the chance to interact with the Transformers universe in a new and exciting way,” said Howard Hsieh, Vice President, Worldwide Digital Business Development, Paramount Home Media Distribution. “The Transformers films appeal to a vast and diverse audience and we’re excited to give fans the opportunity to get in the driver’s seat and take BUMBLEBEE for a ride.”
“With ARKit, we can seamlessly bridge virtual and physical worlds to create immersive experiences that bring storytelling to life,” said Chaki Ng, Senior Vice President of Viacom NEXT. “We’re thrilled to help break this new ground at Paramount.”
The experience is free to download from the App Store until February 20th, 2018. Users can also order “Transformers: The Last Knight” on 4K HDR through the app. The “Transformers 5-movie Collection” will also be available on 4K HDR for purchase exclusively on iTunes beginning today, November 21st.
The App is available HERE and the trailer for iPad is HERE and iPhone is HERE.
