Comedy Central, the #1 brand in comedy, has partnered with new mobile app Whipclip to let viewers instantly create and share customized video clips of the “Comedy Central Roast of Justin Bieber” – marking the first time that fans will be able to clip and share content as they are watching a premiere telecast. When the #BieberRoast premieres on Monday, March 30th at 10:00 p.m. ET/ PT, viewers can use Whipclip to make their own clips of the Roast and share them immediately to their social networks.
“Comedy Central is a major innovator in the social space and we are constantly exploring new ways our fans can interact with the brand and share their favorite comedy moments,” said Walter Levitt, Chief Marketing Officer, Comedy Central. “The #BieberRoast has already become a true pop culture moment and we expect the premiere will be one of the most social TV events of 2015. Whipclip is the perfect partner to help our fans drive massive social sharing.”
After downloading the free Whipclip app from the App Store, users can clip the “Comedy Central Roast of Justin Bieber” by opening the app and clicking on the TV shows tab. During the telecast the “Comedy Central Roast of Justin Bieber” will appear at the top of the screen, along with a “Create a Clip” button. Tapping on “Create a Clip” will take users to a timeline of the most recent two minutes of the telecast, where they can create a clip (up to 30 seconds), add a comment and share to Facebook, Twitter, Tumblr, Pinterest, and via email and SMS.
